I just want to write very quickly about something I've been hearing a lot lately.
People around me are continuously saying, thinking, deliberating about things like…
I will make a video when I have the perfect script…
I will start my YouTube channel when I have everything perfectly sorted…
Or I will make regular content when I've got everything down to a perfect process…
Hmm. Sounds like you?
Look, it's NOT about being perfect.
I'm going to tell you a quick story. But before we delve into that, if you want to enjoy this story visually head over to my YouTube stream.
Watch How Perfectionism Almost Cost Me 6 Million Views
A story to change your outlook on ‘a perfect time to start something’
This is the 10th Anniversary of my very first viral series on YouTube called Boomer's Day Off and you know what? I almost didn't shoot that series. The reason is, everything that could go wrong with that project went wrong.
The night before, the makeup artist quit and we had planned everything around this amazing makeup artist that was going to do this beautiful Zombie makeup. I decided, you know, I could cancel this project, but there's all these actors, all this crew, who were SO dedicated to making this project happen.
I had written it with my awesome co-writer, Ben Paddon, and I was dedicated to just make it happen, come rain or shine. And so we decided, we're just going to do it, even if it falls flat on its face.
How we did it…
Well, what I had to do was get all the actors to bring all their own makeup because even the Party City, which is a party supply store wasn’t open for a few hours into the shoot. So we couldn't even go buy last minute makeup.
Surprisingly enough, everybody showed up. The actors literally just came with whatever Halloween makeup they had lying around. On top of that, the poor actors had to try to figure out how to do their own Zombie makeup at the last minute.
All this time all I felt was, gosh, I thought this project was going to be perfect. I don't know if we should even continue, but I'm just going to persevere. I'm going to be a leader and I'm going to put my best foot forward for the team.
But you know what happened?
That was the first time on YouTube that I had a video go beyond a million views.
Yup! And then I ended up having a whole series of videos with millions of views.
People loved the project.
You know why?
Because they loved the acting.
They loved the writing.
They loved the concept.
And they thought the characters were adorable.
Even now, ten years later, people come back to those videos and say, “I was only six years old when I watched this, and now I'm 16 or I was in college and now I'm married.”
No joke. People still remember that series.
I almost didn't shoot it because I thought it had to be perfect.
Guess what? Here's the best part.
Never have I seen a single comment about the makeup. So it didn't matter that people used cheap Halloween makeup because it was about the project.
It was about what it was about, the story, the content.
That's what your video is about. It's about you, your content and your message.
So don't worry about being perfect. It's not about being perfect. We're all imperfect anyway.
It's just about being you and sharing your message.
Have you ever wondered how to do an Instagram brand deal?
From pitching to negotiating to actually shoot the content, publishing and talking to the brand the entire time?
Well, if that all seems overwhelming and you're not sure, you are in luck, because I am here doing a brand deal right now with these cute clothes on an amazing steam train in the United Kingdom and I will give you the inside scoop on how it's done so you'll be prepared for your next Instagram sponsorship. Welcome to Dare to Dream School. You can read on to find my best tips and tricks or watch my Youtube video and see how I do it.
How to do an Instagram Brand Deal in 2019 – Youtube
I thought since I was able to put together a brand deal, this was the perfect opportunity to show off my threads, get some wonderful pictures and bring you along so that you can learn how I was able to put this all together.
But first, while you're here if you're interested in learning more about social media growth, online videos and building a personal brand for you or your business, consider subscribing and turning on notifications so that you can be notified of my weekly live stream or I can answer your questions directly.
How to do an Instagram Brand Deal
So to start out with, I recently did a brand deal for Femme Luxe, which is a women's fashion line in the United Kingdom.
Now they reached out to me. But if you're a smaller Instagrammer, brands are probably not going to reach out to you.
If you want to learn how you can start getting sponsorship deals with a small following, make sure you check out part one of this post where I walk you through some proven tips and tricks that have helped me and other Instagrammers get sponsorships with a small account. Read:
Once you have a brand deal in, these are the steps to follow in order to succeed with it:
1. Have an Email Linked in your Instagram BIO
Coming back to Femme Luxe Brand Deal whose marketing team somehow found out I was in the United Kingdom was probably based on some of my posts. They reached out to me because I had my email in my Instagram BIO. That's why it's really important that you have your email set up on your Instagram account. This way a business can contact you.
Femme Luxe reached out to me and what they did was they sent me to a special version of their website where influencers were able to pick out clothing. This was one of the outfits that I picked out.
They were able to ship it to me very quickly to the place where I am staying here while I'm in the UK.
2. The Brand Specifications
Femme Luxe spoke about the terms and conditions. I won't go too much into it, but usually, brands tell you something like it has to be posted within this amount of time. Usually, it's a matter of a couple of weeks to a month that they give you to put your content together.
They might let you know the theme of their brand. They might give you a few do's and don'ts of a window you need to be inside of.
All the brands I've worked with have been really flexible on the kind of content that I make because they want it to be authentic to their brand and how you normally post your Instagram pictures.
The brand might also give you some rules about what time you can post and particular hashtags you can use, which is partly what happened in my email.
They told me that I had a couple of weeks to shoot it and that there were specific time slots in which I could post, but that was about it. They were not very strict about any other books other than that.
Going back in time to when I received the package from this British company that wanted me to pick out some products. I picked them out on the website and have them shipped at my temporary location in England.
And there was the package delivered to me in a matter of days. These are the perks you get when you live the digital nomad lifestyle, which is what I do, I can work and travel whenever and wherever I want.
3. Do Some Homework and Setup
In the package, I got four products which were mostly just a bunch of sweaters. These are called jumpers here in the UK, although they're turtlenecks. I got a variety of colors and because I like to be efficient and take advantage of free stuff, I also got them in special colors that will work specifically for some of the music videos that I plan to do over on my main music channel.
I'm doing some Steven Universe covers. It's a cartoon show, so I am going to be wearing colors that match some of the characters in the show. Double bonus there as I got some cool outfits that work for my other projects as well.
As soon as you receive the package make sure everything fits before you think about how and where you are going to pose with the products. Especially if you are doing a brand deal with a fashion wear company.
With some clothing items, you will have to really channel your inner Fashionistas. Some mix and match and you can make really cool outfits for your pictures.
Once I was done with the fit and finish of the clothing items I went to the train station and took some shots. It’s interesting trying to find enough time to change and do all this with only a couple of train rides cause that's what we paid for it. Yes, I went on a steam train.
4. Some Great Pictures
I took some pictures that spoke for both my brand and theirs. If there are any specific instructions from the brand follow them otherwise go with your regular Instagram/brand theme. Make sure you are going to catch your viewers with the idea behind your picture.
Editing
If you take pictures on a DSLR camera, you've got to put them in your laptop. Then it's time to edit the photos. There are many ways you can go about that part.
Let me know in the comments if you want me to cover photo editing in the future and in what ways.
I often use Instagram or Lightroom to edit my photos. In this instance, I'm would use Lightroom. But because I'm short on time, I'm going to go ahead and invest some money in paying somebody else to edit photos. If you're not at that stage with your business or you're not ready, to invest in another person or to trust them, that's totally fine.
You can either learn how to edit the photos yourself. Or you can use software like Adobe Lightroom, it is fantastic for photographers. Additionally, you can just spend a little bit of money on Fiverr. Or you can go to dare to dream school Fiverr page for a deal. I can get you if you're curious and just want to start out with that.
Instagram Filters for Beginners?
If you're just starting out and it's a really basic brand deal, I personally think it's fine to just use Instagram filters.
Try to finesse it, really go behind the scenes and use all of the editing functionality of Instagram. It's up to you, but just remember you need progress, not perfection.
If someone is looking for a micro influencer, for instance, and you're really new to this, I really don't think there's a problem with using Instagram filters as long as you put some care and quality into that.
Let me know in the comments if you want me to show you how to really make your pictures pop even with just Instagram, I really think that you can do quite a lot with just the APP.
5. Go Above and Beyond
You're not completely done working with the brand. A lot of brands want to get a preview of what your post is going to look like, the final photos and also the captions.
In this particular brand I worked with, they weren't particular at all. They just gave me a Hashtag and they asked me to tag them and that was it, which is pretty awesome. Usually, brands are not as easy going like that. Femme Luxe didn't ask for a final review so I'm just going to post them without a review.
Use your Blog too
That can be it but I'm actually going to go above and beyond that. I do this a lot and you may want to consider that as well. I tend to throw in a bonus without promising anything and I'm going to post more than one photo because I want to embed them in my blog, which I'm just building up this now. I'm going to give them Instagram as well and then embed the Instagram photos in my blog, which is why I'm doing Instagram first.
So if the brand wanted to check and make sure your photos are okay and your caption is okay, then you're ready to move on.
I will say I've never so far had any brand come back and say, Hey, can you change this one thing. They tend to want you to be authentic so as long as you speak in your voice, they're usually okay with it. I've never had a problem where a brand wanted any kind of revision on my post.
Femme Luxe brand wants me to only post at particular times, so I'll make sure to follow that and then just let the brand know.
Final Check
Remember, you went through all that work. The terms and conditions might have been that you only post it for 24 hours and then you're allowed to remove it. That tends to be commensurate with the price. It's up to you. I tend to keep mine up because I'm really happy with them and I tend to do really cool photos that I just want to keep on my feed. For that, I tend to make my price match that, but it just depends on what you want to do.
Another reason you want to add it to your portfolio is that you may want to have a media kit eventually and show, hey, I worked with these brands. That's why it's important to document, especially if you're going to remove the post in 24 hours or two days. You definitely want to have a copy of that somewhere as proof of the collaboration.
These are the tips on how to rock an Instagram brand deal in 2019. If you want to grow faster on Instagram, I have lots of tips and tricks on that. I can show you how I grew my Instagram pretty fast and how you can too. Keep a lookout for my next posts.
Remember, you can do this. If you've never had a brand deal, you've never been paid, don't worry. The theme of Dare to Dream School is never give up!
Always be a dare to dreamer and hit me up on Instagram, Michelle Osorio.
Do you see people on Instagram showing off cool products and think Wow, I could never get a brand deal with my small account?
Well, the good news is you can. I've got some fresh new strategies for you based on personal experience when I was first starting out on Instagram. So if you're looking for tips on how to find sponsors and are willing to work with small influencers, stick around, my friend!
How to Find Instagram Sponsorship with a Small Account
I'm Michelle Osorio, a filmmaker, and singer, Youtuber-turned entrepreneur and I was able to grow two Instagram accounts quickly to 23,000 and 20,000 followers, in just a matter of months. In this post, I’ll walk you through the strategies that made me achieve that and show you how to do it.
I'm writing this while on an awesome steam train trip here in the United Kingdom. I thought this would be the perfect place to do some Instagram photos for a brand deal and teach you some tricks.
WATCH MY VIDEO GUIDE FOR THIS POST
First, real quick, if you're interested in online video, personal branding, and social media growth for you or your online business, consider following my YouTube Channel so that you can stay up-to-date with my regular tutorials, updates, and live training. You can ask me questions directly in my weekly live Q and A's.
Jumping right in, my top favorite tips to see results on Instagram are:
Don’t have a huge following? No Problem!
My first tip is if you're just starting out, you don't have to worry about having a following so much as just working on your engagement. If you don't have a lot of engagement, you need to start working on that now.
Engagement just means that when people see the pictures on your Instagram, they're going to like and they’re going to comment. They're going to spend lots of time looking at the picture and examining it. And so that's what it means that they're engaging with the content.
Therefore, don’t be intimidated if you don't have a big following. A lot of times these days, brands are actually looking for what are called micro-influencers, which means you may not have a big following, but you have a lot of engagement.
According to studies:
The numbers show that bigger influencers actually tend to have less engagement percentage-wise, which means if there's an influencer with 100,000 followers, they might only have 2% or 3% engagement. That's because people might not be commenting as much percentage-wise for the number of followers they have.
Whereas brands have started to notice that micro-influencers (people with very small followings), actually have a higher percentage of the people who are following them making comments and engaging. It's a kind of a smaller community. That's a good thing because if you're a micro-influencer, you still have a good chance of getting a brand deal. It happens all the time.
Don’t just post…Engage!
Like I said, if your engagement is not very good, start working on that right now. Don't just post something and then sit there and wait for the comments and the likes. You need to engage with the community just as much as you're expecting engagement back.
Go to the people you're following and go to the people that follow you and go leave them comments and replies. Go out there and be active and if anybody comments you need to reply back. In the beginning, if you're trying to get more engagement, instead of just saying, oh thank you… If they say ‘nice picture', why don't you follow up with a question? Ask them how they're doing today? Try to get a conversation going. Ask them what their favorite part of the photo or the video that you posted is.
The more comments you can get, the more engagement you're going to get. That actually is a metric that brands might want to look at.
Identify audience before potential Sponsors
Next, you want to identify potential sponsors. A lot of people would advise you to just pick brands you like. That's just half of the equation. It's actually really important that you also identify who your target audience is.
In fact, that's just as important in general for branding and for social media. You want to know who is your ideal customer or your target audience. What if most of the people who follow you on Instagram are 45-year-old moms who enjoy shopping and spending time with their kids? But you happen to love paintball so you go look for a paintball sponsorship. If you do something like that, there's a big mismatch… The audience doesn't care for the content.
If your audience doesn’t engage, the sponsor is unhappy. Everybody loses. Ultimately your job should be to serve your audience, to be there for them and to provide them with information that they'll find valuable.
So what you want to do is show them products that they would be interested in. Before you do anything, you have to sit back and try to identify your audience.
Get talking in your brand's community
The next thing you want to do is get talking in your brand's community. Get talking to other people who might have similar interests. Start using relevant #hashtags. For instance, let's just say you really like a certain clothing brand. Don't just use the hashtag of the brand, go look and see the kind of campaigns that they're doing. There could be seasonal campaigns or giveaways. Use those hashtags. Start tagging them in posts and stories.
Really engage so that you start getting on their radar to prepare for when you're ready to start talking to these brands. This goes beyond just Instagram. Twitter is actually a really great place to engage with brands too. That's actually how I was able to start conversations with particular companies and have a two-way dialogue. Eventually, I was able to become a brand ambassador for a few companies just by engaging with them on Twitter. Twitter's a great place for one-on-one communication.
The idea is that you want to start warming brands up to you. You want to be talking to them. When you're ready… you can slide into their DMs and see if they're ready. You can do a soft pitch and just say,
Hey, love to work with you sometime. If you ever think that I'd be a good fit for one of your campaigns.
Then you can hit them up again. It's totally fine.
What's the worst that'll happen?
They'll say, no?
If you think you're ready, you can graduate to a formal pitch. This is where you put together a proposal or at least a well-thought-out letter. Not a copy/paste but something that is customized for the brand.
Do a Google search and try to find somebody from marketing or PR in the company, but a lot of times companies are actually using an outside PR firm or an outside PR agency. That’s a little bit hard to figure out and that's why it's good to start building those relationships with the brand first. That way they might keep you in mind and refer you to the PR agency later.
Too shy to reach out? There is a way out.
If you find direct pitching too difficult or maybe you're just a little shy and you're not ready to reach out to brands… Something you can do is create an account on websites like Aspire IQ or Influence.co or if you have enough followers you can join Famebit. All of those are basically a third party service, as a middleman that aggregates opportunities that the brands have brought to this website and then you can just look for campaigns you're interested in and apply.
I have done those a few times. It's easier in the sense that I don't have to feel shy about approaching anybody. I can just submit a proposal, but I already know what kind of campaigns the brand is going for. They'll already have terms set (like of how many followers you need to have, how much engagement you need, etc.) on these websites.
What's cool about it is if you grant permission to a site like this, it will gather helpful information, analytics and insights that the brands can use. For instance, the brand might have a campaign that says,
Hey, we want to show off fall colors in our clothing collection, but you need to have these many followers and 5% engagement on your posts… and we're looking for these type of influencers in this country.
That's really helpful, right? Because then you know if you fit the criteria or not. I do this once in a while, and I would say that I get approved probably about half the time, which is pretty good… and I'd say that's probably because I've always had really good engagement even when I haven't had a lot of followers. I try my best to engage with my community, replying to everybody as best I can, and then looking at my top engagers and going to visit them on their profiles and talking to them, commenting on their pictures, liking and more. You gotta pay it forward. That's super important if you're going for the engagement.
Get a Media Kit
The next level to this is to create a media kit. That's where you put together slides with helpful information about your audience demographics. You might show some of your portfolios. Now that could be an entire post in and of itself. So let me know in my YouTube comments if you want me to talk more about what it's like to make a media kit.
But just so you know, that could be an overkill. I've never created one and I was able to get lots of brand deals. That's actually something on my to-do list that I really need to work on. So it is and it isn't necessary. But, if you don't have followers, it doesn't hurt to have a media kit under your belt.
Let's say that you pitch a brand or you just DM them and say, Oh, I'd love to work with you. … and then they actually reply! [Gasp] It actually does happen a lot. So are you prepared for the next stage for negotiating? How to talk about terms?
I actually talk about that in my next post where I take you through the anatomy of a brand deal from beginning to end. So, make sure you check out that video or blog post. You can subscribe to my mailing list to keep in the loop.
Lastly remember, this is doable. You can do anything you set your mind to. Don't let anybody talk you out of your dreams.
Or you are fighting all the misinformation that is online?
Perhaps you are caught up in some rumors and hearsay about live streaming.
This post is all about bursting the most common myths about live streaming. I am going to debunk the top 5 major myths about live streaming so you can be successful in 2019.
I have a live stream following of 134,000 on a mobile app and have made 5-figure income with live streaming. Not only that, I have plenty of friends who have done so too. I want to share my experience with you so that you don’t hold yourself back from an opportunity so good because you can do it too.
MYTHS ABOUT LIVE STREAMING
MYTH #1 YOU NEED EXPENSIVE EQUIPMENT TO LIVESTREAM
That is just not true. Even though my background is in film-making and I went to film school too, I started live streaming with my phone. Initially from an android and now occasionally from my iPhone. Yes, the camera and the microphone of my phone were all I had for a good year when I started. And it was TOTALLY FINE!
Tell you what, people are there for your personality and for your talent. I am a singer and I also used to dress up occasionally in costumes of the characters of movies or cartoons I was singing songs from. I just brought something unique and so it did not matter what kind of equipment I was using.
Don’t let that get in your way. The technology we have today allows you to live stream even with a phone.
MYTH #2 YOU MUST BE AN EXPERIENCED CHARISMATIC ENTERTAINER
Many many people who made it big in live streaming started as regular people. I know a live streamer star who was just a nanny before that. People have quit their regular day jobs to become live streaming stars.
So listen up, you DON’T need to have an acting background, you DON’T need to be a TV broadcaster, you DON’T need to know how to sell products on QVC.
For whatever reason you want to join live streaming, whether you are an entrepreneur, a gamer, or a music streamer, you can accomplish it without a formal entertainment background.
The important thing is to be yourself. This is hard for people to digest but it really is true.
MYTH #3 YOU HAVE TO BE A FEMALE SUPERMODEL
It doesn't surprise me how many people out there think you need to be a female supermodel and shake your groove to get success in live streaming. Maybe, but that is entertainment live streaming. For anyone who thinks you need to look like a Hollywood actress, it’s just an old traditional way of looking at it.
You can live stream being a business wanting to sell their products, you can be live streaming about something that brings value to people’s lives, something that increases their knowledge about a particular field, you could be a great singer, anything of that sort doesn’t need you to be a supermodel.
If you look at the extremely popular people out there you’ll be happy to find them looking just like you, normal people. Because now that people can remotely interact with a real person, they want you to look and feel like a real person.
THE EXCUSE ABUSE
I call this the excuse abuse. There are people looking for videos on how to get ahead on live streaming, how to get big on YouTube but then all they do is leave comments like, ‘It’s easy if you are a girl or it’s easy if you are an attractive woman.’
You can’t hide behind your excuses. If you want to get anywhere in life you need to drop the excuses and look at people who are successful and not just exotic-super-attractive-models.
The best way to really connect with your audience and truly understand them is to live stream. This is where you get a chance to get to know them one-on-one.
I have a friend who is an exceptional photographer and I know for sure she can do tremendous in live streaming. She wouldn’t start for she thinks she is not good-looking enough and that is a shame.
The truth is if you are yourself and authentic there are people like you out there who will like you for who you are and find meaning in what you do. Live streaming is like real life only you have electronic connections instead of physical.
Nick Nieman is a YouTube guru and you can learn so much from his weekly live streams. He does it with his brother and they are ordinary people doing tremendously well. It will help you feel better because I’m sure it will leave you with an impact that live stream is totally doable.
MYTH #4 YOU HAVE TO ALREADY BE FAMOUS
More of excuse abuse. So many people will say you get famous live streaming only if you are already famous.
Even though I had a YouTube channel it was dormant for a long time. I did not get any help from my YouTube channel when I started live streaming. Still, I made from 0 to 134,000 followers.
Many stars have come up from live streaming only.
So, don’t worry, if you don’t have a following it can still be done. The objective of this website is to help you delve into the realm of live streaming and acing your way up to success.
MYTH #5 MY LIVE STREAMS ARE BORING BECAUSE OF NO ONE IN THE CHAT
If you want to grow on live streaming the responsibility is on you. Start watching your replays and try to figure out why are you not compelling enough to get people to start talking in your chat.
If there are people in your chat how are you encouraging them to talk?
Are you making it fun?
Are you having a good time?
Are you just waiting for them to say something so that you can reply?
How much thought have you put in your content?
If you are having a hard time getting engagement have you built an outline to follow?
How much work have you put into it?
Are you just expecting your audience to do all the work for you?
Because if you do think that way, you are going to have a really hard time growing.
If you are a complete newbie and are nervous to start just don’t be afraid even if there is nobody there. I started my live streaming to literally crickets. There were zero followers and I came home to uninstall the app and say goodbye to live streaming. A few months later one of my friends Lauren helped me to get my first 84 followers. You just need to focus and the reward follows.
Keep doing it because if someone comes into your live stream and finds it dead because you decided to stop talking for there was no one in the chat, they will simply leave. Remember there is pretty good competition out there. What if someone decided to replay your stream, they won’t find anything unless you put it up.
Don’t let the fear of nobody being there stop you. Just don’t hide behind this excuse that your live stream is boring because of your audience.
THE TIME TO START IS NOW
Start now. Click on Nick Neiman's video live stream and examine how he does it. Take notes on how he engages his audience, how he is able to make money, why people are having a good time there and how he fosters community with his live streams.
I’m pretty sure now you are well aware of the fact that you can start live streaming right now without any equipment, without supermodel looks, without fame only by targeting an audience you can connect with and providing them value.
Let me know what are you struggling with in live streaming, what are you trying to accomplish, and how are you trying to grow your following.
Now get to work, never give up and always be a dare to the dreamer.
For those who currently run a YouTube channel, the struggle is real. We've all been in the trenches, learning how to make custom banner graphics, thinking hard about our titles and thumbnails, and responding to viewer comments (or finding reliable help to assist in these tasks).
So why would anyone in their right mind decide it's time to start a second one?
Well, the days of YouTube variety channels finding growth are over. Current YouTube stars who vlog about anything and everything under the sun have that luxury simply because they started and grew their audience at a time when this activity was totally fine.
Things have changed. YouTube's algorithm favors those who stick to a genre or category. If you're still working on growing your channel, do not post random videos about a variety of topics, it will kill your growth.
Believe me, I learned this the hard way. I used to make webseries and music videos about video games, cartoons and Sci-Fi shows. Many of them performed fantastically, garnering millions of views and funding two Kickstarter campaigns to make more content!
Life got in the way (this was back in the day when it wasn't a “thing” yet to do YouTube full-time. Busy with a tech job that required a huge amount of travel time, I let my channel fall by the wayside. A couple of years later, I decided I wanted to pick it back up, but, knowing I didn't have the bandwidth for my normal grand productions I was known for making, I decided to make very simple videos about a mobile game I really liked to play, The Sims Freeplay. I occasionally shot my fun videos and rarely kept up with my channel.
You can imagine my surprise when over the next couple of years, those videos really started to gain traction! It was cool at the time, but once I decided I was in a stage of my life where I was ready to take YouTube seriously and get back into producing music videos and webseries, I had inadvertently cursed myself with success!
It seems, YouTube had established my channel as an “authority” on this game franchise. Every time I would post a music video, the views would be abysmmal, yet my game videos would continue to grow in views. I would get excited by a comment notification, only to see it was a question about how to complete a quest I had talked about in the game. My music videos lay silent and unwatched.
Pivoting, or changing topics on your channel, even a little (like video game “Let's Play” videos instead of video game music videos) will confuse the YouTube algorithm. It won't know what to make of your channel and could take months or years for it to figure out what you are up to.
So what is the point of this cautionary tale?
If you want to make new content about a new topic, make a second channel! I advise that you ensure your first channel is running smoothly, that a procedure is in place and that you've published a Standard Operating Procedure so that you can delegate the work to someone else if you want or need to.
If you feel you are in this stage of your channel and are thinking of making new and different content, by all means do! However, make sure it's on a new channel. Otherwise, get ready to catch the tumbleweeds as your new content goes unwatched.
