How to use the Community Tab on YouTube to Improve your Engagement

This is Part Three of the TinaTimeTV series where I, Michelle Osorio explore using the community tab on YouTube. Have you used the community tab? What sort of response did you get? Watch the video or read on to find out.

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Using the community tab?

If you are not already utilizing the YouTube Community tab, you should start asap. It's an amazing place to get to know your audience, to let people know what's going on in between videos, especially if you're late on a video or you haven't posted in a while. It's a great way to have a conversation too.

You can also share pictures. You can tease a video that's coming up and say, for instance, ” here are the snacks from a snack collab video I did coming out tomorrow so make sure you have got your notifications turned on”.

Do polls give feedback on what people want?

Don't forget that people love polls. That's one really powerful part of the community tab that I love. You have a direct line to your subscribers to ask them whatever question you want.

What's your favorite type of content on my channel? Advice, reactions? What's your favorite type of reaction video? That's your chance to really narrow down. That's been very helpful for me. I've done several surveys fully intending to do one thing and then I'm completely surprised by the response and people wanted something different and so I went and did that instead.

That's not to say you have to do everything that they want you to do. It's important that you stick to your brand, but at least you'll know so that you don't end up just posting a video you think is going to do well and then all you get is crickets.

Because you can easily fall into that trap of sort of not providing the audience with what they want as well and not being selfish and just doing what you want all the time. You have to do what they want to an extent, but you can implement what you want to do alongside as well.

How often should you post?

Your videos should be very authentic, very natural, very organic, very “just-seeing-it-for-the-first-time” type.  Once a week is usually the minimum, but better too, especially for Tina's type of content, as she makes reaction videos, two or three is totally fine.

It's important to find a balance. Whatever number works for you, that will keep you consistent and happy and able to keep going.

Let me know:

I'm curious, do you have a community tab and how often do you use it? I want to know in the comments, what do you use it for? Or if this gives you some ideas, what do you plan to use it for in the future? And how often do you think you'll be posting?

So far we've been talking about how to get your large subscriber base to come back and start watching more of your videos. But there's a whole another part of this, which is on how to make your videos more discoverable to people who aren't your subscribers. You don't have to just fight your way to winning your old subscribers back. I think it's a worthy cause, but there's a whole audience out there that hasn't discovered the amazing Tina Time TV. So you can also focus on discoverability and that's what we're going to cover in the next section of this series. Stay tuned to find out.

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