How To Get Your Videos Discovered By More People

We're back with TinaTimeTV which is a reaction channel that Tina runs and she is working on getting more views on her videos. We already talked in this series about how she can improve the click-through rate for her current subscribers to come to click on her videos and watch to improve her views. But she can also focus on getting discovered by other viewers that are not subscribed to her yet.

How to get your videos discovered?

If you are struggling to get your videos discovered by a new audience on YouTube here are a few handy tips you can implement to get your videos discovered. Starting off, you first need to ask yourself, how do you decide what kind of videos you are going to make?

Tina: To be quite honest, I thought it's doing reaction videos when I first started, so my channel and I've never, got off of the reaction video vibe. It was almost just the case of going, right, what should I react to, music that I enjoy, hip hop, R and B. Then I started to implement different genres like pop.

So when I look at Tina's channel and there are a lot of titles that specifically just say Tina reacting to “this video”. We talked about this before in terms of trying to get more subscribers to click through. It's the same concept with new people, but you also have to consider they don't have any idea who you are because they've never seen any of your videos.

Compelling titles to interest new audience

If you have a video title that just says reacting to or Tina reacts to Drake's new Song, x, y, or z, think about it from the perspective of the viewer because, once again, as I said before, you want to think about the value you're providing to the viewer since that's what draws them in to click on it.

What am I going to get out of this If I click on this video? If it just says reacting to “blank” or “Tina reacts to blank”, what you need to do is put yourself in their shoes and think about how do you stand out compared to a hundred other reaction videos that come out, especially over time as more people come out.

I would really think about the angle you're going to approach this video from that will make it different, unique, and special, then craft your title based on that. Make a unique and have a compelling thumbnail based on that. Not just you sitting there and a picture of the video. The viewer is going to see a dozen ones like that. And if they don't know who you are, to them, it's just some random lady reacting.

Come out unique

Every time you make a video from now on, think about what is unique about you that you can lend to this video. How can you explain that visually in your thumbnail and verbally in your title.

For instance, I really liked that when we did our J K Collab. Tina talked to me excitedly about how J K is from her town. That's a really unique and interesting angle that not a lot of other YouTuber's are going to have. So if you were able to quickly react to a new J K video, I would highly suggest you find a title that says something like fellow local girl reacts to JK , something like that.

Reference

Find something like, or just say I'm from the same town as JK this is what I really think. Maybe not that long, but that will really stand out. You'll need to craft the title and do your research. And that is something a lot each of us does not spend enough time on.

Over time you will get good at crafting quickly and have the perfect hook. Also, you need to do it before you shoot your video. Then you'll know how to have a compelling hook at the beginning.

Say I'm from the same town as J K and a lot of people are learning about the Brummie lifestyle. You can say: Here's my real reaction to whether his video is legitimate or not. It doesn't have to be that exactly. It's just you're trying to tell them at the beginning, just like in the title, what is unique that they're going to get out of the video. What's special compared to every other reaction out there.

You just have to think of some way that will help you stand up. Think of the really popular reaction videos of seniors react to kids games or teenagers react to video games from the '80s. It's not just Joe Schmo reacts to Monopoly or Nintendo Game Boy. What's special about it is that person we know is going to have no idea what this is about and that's what makes it funny. Only you can bring a special vibe to the video.

Leverage other influencers

If you are trying to draw in a crowd that likes reaction or advice videos, leverage other influencers popular in that space. Perhaps you could go to some other influencer who has made a reaction.

It doesn't mean have to be about the most popular thing. Maybe they decided they wanted to react to some funny eighties commercial and the video did really well. What you could do is you could also react to it. Give some kind of opposing view and reference them.

That's a way for you to potentially get in front of another reaction video person's audience. You specifically want to call them out, say their name. Probably mentioned it in the description or the title. You can even do funny reaction to reaction videos. I think those are hilarious. It doesn't have to necessarily be roasting or controversial. You give enough signals to YouTube to understand that this is somehow related to that other person's video. So that hopefully your video will become suggested.

YouTube will say, oh this viewer who subscribes to Sally's Superstar, might like this other person who made similar content.

Every niche can have various different types of strategies depending on the type of content you cover. Let me know what your content type is and how you plan to get your channel more discoverable.

What's more?

Reaction videos can't be monetized because the music belongs to the person that made it or the record company. So they monetize that video. They stop you from being able to monetize a video.

But wait. There are other ways to monetize if you want to make money from it which we'll talk about in the next video. So make sure you click on that and check out TinaTimeTV as well.