Overwhelmed on Camera? Get Started With Video

Are you feeling overwhelmed? With this? The idea of being on camera?

You think you want to be on camera, maybe you've started doing some live but you feel overwhelmed because you don't know where to start.

You have all these ideas about videos that are powerful.

You've heard that by 2020 eighty percent of Internet traffic is gonna be videos.

You've heard that video gets customers to trust you and you need to do videos for your business.

You hear about these YouTube stars, you see all these amazing Facebook videos that are growing people's business but you just you don't know where to begin.

Do you know what I'm talking about? Cos I've heard it from a lot of people it's overwhelming as there are so many options out there.

What do I use for a camera? What software am I supposed to use?

What's the difference between live streaming and recorded video?

Which one should I do?

Should I be on Facebook?

Should I be on YouTube?

What should I be doing?

What's a playlist?

I know it's overwhelming, it is.

There's a lot to think about. So I'm Michelle Osorio, I'm a YouTuber and a live streamer I've been doing it for many years and I wanted to give you some tips if you're feeling overwhelmed because there are too many options out there.

I can give you a few tips to get started. I recorded a video for this blog post which was a live recording.

The Overwhelm on Camera is Real

If you're overwhelmed and you don't know where to start, usually people ask me things about gear or platforms, such as should I do YouTube or Facebook? or Medium. Should I be doing live stream or pre-recorded video? What kind of camera do I need? What is the gear what software do I need? Those are all the questions I get when people are just starting out and it's almost like it's a curse that we have too much information because there are so many options out there that if you're just getting started. If you're trying to get your business online or start tackling online video for your business, there are just too many things that you can choose from.

Where to Start?

So my advice, having been on YouTube for 12 years, having 134,000 Livestream followers, is you need to actually take a step back for a moment, first breathe and do a little thinking and a little writing first.

I know everybody just wants to hit the ground running. They just want to go and take off, but if you take the time to do a little bit of research and a little bit of working on yourself thinking about what it is you want to accomplish, you are going to be light years ahead of the people who just start trying to do everything. People who are on every platform everywhere. People who buy thousands of dollars worth of equipment and they're not ready.

Identify Your Ideal Client

So the first thing you need to do is to identify your ideal client or your target audience. A lot of people have already done this for their business but if you have not identified your ideal client you need to imagine that ideal client.

It all starts with that so hopefully, you've already done that. If not I have other videos and blog posts about identifying the ideal client that you can check out and just make sure you follow my page or my channel dare to dream school with Michelle Osorio.

Where are they?

Once you know your ideal client, what you should do is figure out where they hang out. That's how you're gonna answer the question what platform should I start with and you should start with just one platform my friend because there's a lot to learn.

So trying to be on Facebook and Instagram and YouTube and Snapchat and Musically Tik-Tok is gonna be even more overwhelming. So choose one platform and it needs to be where your ideal client hangs out most often.

That's it in terms of choosing the platform.

How to find your ideal audience?

So your next question might be okay but what if I don't know where my ideal client hangs out? That's totally fine because you need to ask them. If your business already has existing clients then just ask them.

Call him up on the phone, email them, if you have in-person meetings just do a quick assessment, do a quick survey. Say hey, where you hang out the most Facebook? YouTube? Where do you go? How did you find me? Where do you go when you need to ask your questions related to my business and where do you go to learn where do you go to consume content?

And that's where you want to be making your videos If your customer says oh I mostly look for tutorials on YouTube, you need to be on YouTube. If they say oh mostly I watch so-and-so's Live Facebook show every Friday and that's where I get all the tips and tricks for the industry then maybe you should consider Facebook.

Ask them are they in Facebook groups? Do you know what do they do online? What are their activities?

If you don't have clients that you can ask that's totally fine you can run surveys. So, what I did for my new business Dare to Dream School trying to figure out where people hang out, is I went in Facebook groups that were related to my business and I just asked them more for information.

You know obviously they're on Facebook already but I was able to send out actual surveys. You can do surveys for free with Google Forms, Survey Monkey and Type Form and those kinds of services. Just ask the main questions you need like what do you need to learn?

That's how you're gonna find out what to make. One of the key questions you need to ask there is where do you hang out.

It was helpful for me because I was able to see my audience learns mostly from YouTube. They watch lots of YouTube tutorials, which is great because YouTube is my wheelhouse. So I knew I was on the right track but it's very helpful to do surveys.

Don't have any clients yet?

Okay, finally if you're having trouble with surveys or you don't have clients to ask, the last thing you do is just do an internet search. If you think they might be on YouTube go look up YouTube videos of questions your ideal client might be asking or information they might be searching for. Then go see how popular are those videos? What are the questions people are asking in the comments? Are people really engaged in the comments?

Or check out Facebook, check out Instagram go scope out other people, who have business models that are maybe similar to yours or in a similar industry and just do some reconnaissance. If you do this work ahead of time you're gonna be so much more well off in terms of being prepared before you tackle it, so once again this answers the question I'm overwhelmed I don't know where to start?

Where you need to start is one, identify your ideal client, two find out where your ideal client hangs out.

If you don't have clients, run surveys and then if you're still having trouble getting people to your surveys, just start looking around the internet. Start hanging out in those platforms. LinkedIn, Facebook, Instagram. And then watch how popular that stuff is. It doesn't have to be hugely popular it just has to be enough where you think you can gather leads from that platform.

How to choose your Equipment?

Then you're should choose one platform to start. Once you have chosen, I highly recommend that you just stick with what you got in terms of equipment. That will also help you feel less overwhelmed.

Make sure you just start with your phone. If you have a smartphone or maybe you do have a camera but you think you need to buy the latest camera, DON'T. I wouldn't. I would start with the phone. Start simple and first just stack. The first basic thing is making videos that people want.

Starting to gather an audience

Understanding that you're not gonna get a lot of views at the beginning is important. That's okay. But people overwhelming themselves because of this are just trying to do too much. If you just practice the basics for a few months, that is, making videos or making the live stream, you'll survive big.

If you've decided that your ideal client prefers live streams just do that. Very simple first and then can you start thinking about upgrading your equipment. But try only to learn a few things at a time.

Just work on your strategy, just work on your scripts for a while, don't try to do too much because in that you'll feel overwhelmed. Don't try to learn equipment, gear in media, editing software all at once, it's too much.

You don't want to set yourself up to fail.

You want to set yourself up for success.

Give yourself some quick wins, shooting phone videos or phone live streams, and then work your way up.

So that's how you set yourself up to not feel overwhelmed and build your confidence on camera. Do one thing at a time, one platform at a time, master that platform, only stacks the equipment and software complication on top a little bit later, when you feel good about the strategy, the scripts, and you've started to build an audience.

If you just learn a few things at a time, that's really what you want and make sure when you're ready for the equipment and the gear and you're ready to step up, make sure that you start with your audio.

As for what equipment you need and when you should make an upgrade, stay tuned for that is coming soon. Subscribe so you get the email to the blog and the video right into your inbox. Stay motivated and Dare to Dream!