Does it really work if you don't have other people to harmonize with you?

In this post we're tackling, what should I make my videos about?

What should I talk about?

That's a very common question that I get from people.

What if you run out of ideas?

Well, I have to tell you, I promise you, with this strategy I'm giving in this video, you're never going to run out of ideas.

 

Don't give them commercials

So you're thinking of starting a YouTube channel where you need to have videos. What should they be about? A lot of people make a big mistake, they just think they're supposed to make a bunch of commercials to sell their product. And they might even invest a bunch of money into making really fancy commercials. They even hire a videographer. But to be honest, people aren't looking for commercials. Commercials can be good for ads. You might want to do Facebook ads with those commercials or YouTube ads to get a lead, to get somebody to sign up for some service.

Give them Value

You offer some product, that's great, but when we talk about content marketing, that weekly video you put out or that twice a week video you put out, you're supposed to just be giving value. You're just going to help out your ideal client with these videos to get them to keep coming back to you and to grow what's called the “know Like and Trust Factor”.

They're going to get to know you, they'll like you, and they'll come to trust you because you're giving them such great advice for free. And that's the value of content marketing. Video is proven again and again to be the best way and the fastest way to grow trust.

The more videos you make using this strategy I tell you about, the more your videos are just going to work as a sales team for you while you sleep. They're going to work for you overnight. And just like what happens for me, people are going to come to you who you have never even heard of. And they're going to say, I watched all your videos. How do I sign up? And you didn't even have to talk to them because they watched your videos and you made them about the right thing.

What do I make the videos about?

I know, I know. It seems hard and it seems like you're going to run out of ideas, but all you have to do is think. Let's say your business is established and you have clients, just start thinking about what are the questions that your clients constantly ask you.

In addition to that, even if they don't ask you because people don't know what they don't know, what are things you end up having? To teach them or to school them constantly about things they weren't even aware they needed to learn. That is what you make your videos about. Don't worry about giving away the farm. A lot of people keep asking, oh what if I give away too much information and will they hire me?

It's just not true. If you give lots of value and information that answers the questions that your clients tend to ask, yes, some people are just going to take the free information and run and they'll never hire you, but look, they're not your ideal clients. They're the type of person that's out there looking for free content anyway, so they're not going to hire you. They weren't going to hire anyone. They're just that person that would rather spend tons and tons of time, maybe years to learn something for free, but you are going to get the people who see you're an expert.

You provided some value by answering some questions, but they don't have time for that. You know, they might be running their own business, they might be doing their own thing, but they trust you. So they're gonna pay you for the services because you already answered some of their beginning questions.

So that's what you do.

What New Businesses can do

Now let's say it's a new business or it's not a business where you talk to clients a lot. That's okay. You don't have to. Let's say you want to teach something that you know a lot about. Maybe you don't have a business for it yet or you're just starting your business. Let's say it's about, almond farming or almond trees. You've got an almond orchard and you decided to go into business. Maybe you don't have a business yet so you don't know what people ask in terms of clients because you haven't sold your almonds to anybody yet.

You know lots and lots and lots about almonds. So just go based off of what of your friends asked you you can make content on that. Or what's something you think everybody has to know about almonds that they didn't know such as Oh, it's a source of calcium or source of protein.

No clients yet? No Problem

So you can make videos about that even if you don't have any clients yet. You know, people need to know that. So you can make videos providing free education, free value, and then people who come watch those videos come to trust you. And when the time comes that they see that you're selling omens or almond milk, you're already top of mind to them.

So who are they going to trust?

Who are they going to buy from some random stranger?

Or are they going to buy from the person they've been watching all those almond videos about while they were doing research about whether they should start drinking almond milk?

So, that's how it works if you don't have any clients.

And finally, if you're still out of options, if you're still having trouble figuring out what to make your videos about, you have the Internet, my friends.

Use online tools. I'm going to tell you about three real quick.

Quora

One is Quora and you probably have run into it. Maybe you didn't remember the name but have you ever run a Google search for a really long-tail, really long-winded question like “How do I sew sleeves onto a shirt when I have really big arms?”. I know this sounds random, but I did an exercise the other day with somebody about sewing and we were trying to figure out how to like really niche that down and apparently, that's a thing people asked for.

People want to know how to sew arms into shirts when you have really big arms and you need big arm holes. So you, you might do a search on Google for something really obscure like that and Quora often pops up. It's a website where people can ask really specific questions and then human beings respond to those questions and give their answers and then they get upvoted.

Quora has questions from all industries

So you can look on Quora, see what are the most common questions in your industry, like what's better for protein, cashews, or almonds, or where is the best place to buy almonds from in California. Those are the kinds of questions you probably get to find on Quora. And then the great thing is all of those questions that you find, you can make a video about every single one of those and provide value by providing information.

And if you really, really want to have an impact and gain exposure, if you see somebody ask that something in Quora, you could make a video answering that question and then you could answer their question on Quora linking to your video. That might show up on other people's Google searches. Ha! You see. So we got a little hack there.

And a lot of people don't take advantage of Quora. I can tell you some people they're killing it on Quora they're answering people's questions. And then at the bottom, they have a link to their website or they mentioned they do services and they do get leads that way.

Keywords Everywhere

So the second tool I want to tell you about is a plugin called Keywords Everywhere. It's free and when you run Google searches, it will give you more information. It will give you information on the volume of searches, how competitive that is, that search you just did.

And it will also show you suggested or recommended or similar searches. So for instance, when I was showing someone Keywords Everywhere, I put in “how to sew armholes”. That was how I discovered, through the other suggested one, entries on the side of the Keywords Everywhere plugin in Google search. It shows up on the side of your Google search. It showed me that apparently people also search for how to sew big arm holes for fat arms. I never would've thought of that. That's like not something that would've come to mind. And so you know that might be a small audience, but it's a very niche audience.

If you have a sewing YouTube channel or a sewing blog and you're going to start making videos for your blog, man, you're going to get some traffic, you're going to get some very specific traffic.

Your Business or your service might be different, but Keywords Everywhere is really helpful and it's free. Just run a search for Keywords Everywhere on Google you will find a free plugin.

 

Answer the Public

My final tool I'm going to give you is Answer the Public. Answer the Public is kind of like a more robust version of Keywords Everywhere. You can put in a question or you can even put in just a topic and it will show you related things.

People are asking around that topic and it's very dense. You have to pay for the longer report, but you'll still get plenty of information. So you could say “ballet shoes” and then you can see all the questions people are asking about ballet shoes and it shows it in a really cool visual chart kind of way. It organizes by who, what, when, and that sort of thing. It's very visually stimulating.

It might get you to think outside the box in terms of ballet shoes, in terms of anything you search. It's going to give you some new ideas for videos. Just go try it. Ignore the scary looking guy that's on the cover of it. There's a weird video of a guy just standing there. It looks like he's waiting for you to ask a question. It's a weird video that's on the website. I said, don't let him intimidate you. Try Answer The Public.

To recap, one, you talk about what your clients ask you.

Two, if you don't have any clients yet, what do your friends ask you?

What are things you talk about over and over again about this subject you know so much about?

Three, use the tools that I talked to you about. They're free to start with Quora, Keywords Everywhere and Answer The Public.

The Script

Next, I will talk to you about the script itself.

What should you put in your video script?

What should you actually say in this specific video? So that you can have more impact.

You can provide more value and turn those viewers into raving fans and customers.

So check out that video and remember never give up, never let anyone talk you out of your dreams.

Always be a Dare to Dreamer.

Related: How to Makeover your YouTube Channel to Get More Views

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My Course

 

And Yeah, and don't forget I have my Beta course.  This will be the only time, my friends, that it will be available for this cheap is that My Course and I'm teaching it live. It's like a live mastermind. We will be doing video calls twice a week and normally group consulting is going to cost like three times as much. It's only because it's a Beta course. You're going to help me perfect this prototype so that we can together make the most amazing video marketing course ever, to help businesses grow with only video and show them where to start.

What's included?

You'll walk away with an entire video strategy. You'll walk away with how to have confidence on both sides of the camera. You'll understand how to use the technology, the gear, the software and you'll know how to use those videos for other social media.

Start with YouTube and then post them to other places like Instagram, Facebook, and LinkedIn. And you're going to have your own little community. You'll have me giving you feedback every week on your videos, which normally cost a lot more money.

So it's like a great deal. And then you'll also have this small group of people who you'll have to leave comments on your videos and give you live feedback. So it's really valuable. If you're reading this post later, I'm sorry, the cart is closed. That's why you want to turn on notifications for me so that you catch me whenever I'm offering a deal. And you should still sign up on the waiting list because I'm always going to set it up so that early bird people get the best price. So you're going to want to sign up for my newsletter so you'll know when I'm teaching this course again, and you can get the best price.